Agenda

“The Innovation Revolution: Connecting the Ecosystem, Disrupting the World”
Register now

08:00 – 09:00

Breakfast & Registration

09:00 – 10:30

Opening Plenary: “The Innovation Revolution”

Jerusalem: Building the Startup City

Jerusalem Mayor Nir Barkat updates progress on building out the infrastructure for Jerusalem to continue its growth as one of the world’s hotbeds of tech innovation.

Nir Barkat

Mayor of Jerusalem

The State of the Crowd

OurCrowd CEO Jon Medved provides an intriguing update on the tech landscape, the Startup Nation, and how the crowd continues to revolutionize startup investing.  He will also debut a special video presentation.

Jon Medved

OurCrowd, CEO & Founder

The Innovation Revolution: Case Studies from the Ecosystem

The startup landscape is dramatically transforming, as growing interconnections between the players are super-charging technology creation and implementation. Some of the most active and forward-thinking entrepreneurs, investors, corporate execs, venture capitalists and others reveal the powerful stories behind the early successes.

Elad Benjamin

CEO & Co-founder, Zebra Medical Vision

Ofer Ben-Noon

Co-Founder & CEO, Argus Cyber Security

Laly David

Business Development Partner, OurCrowd

Natan Barak

CEO & Founder, mPrest

Jeff Herbst

VP, Business Development, Nvidia

Matthew Kalman

Middle East Correspondent, Bloomberg BNA

Werner Koestler

Senior Vice President, Continental

10:30 – 10:50

Networking Break

10:50 – 11:40

Breakout Sessions

Eat the Sharks: Two Startups Grill Three VCs

We’re turning the tables on the venture capitalists, as the founders of two successful startups put the feet of three leading investors to the fire.  As the VCs compete to explain what they can do for their investments, the differences, upsides and downsides of the whole venture process will become clear.  This time, the sharks are in the cages, looking out.

Meredith Perry

CEO & Founder, uBeam

Nir Blumberger

Venture Partners, Accel Partners

Amit Karp

Partner, Bessemer Venture Partners

Chaim Meir Tessler

Principal, Investments, OurCrowd

Greg Moran

CEO & Co-founder, Zoomcar

Joel Maryles

Partner, Portfolio Developments, OurCrowd

Are We There Yet? Four Ideas Driving the Revolution in Mobility

The world of personal transportation is undergoing shifts that will radically transform how we get from one place to another: autonomous driving, electric vehicles, connectivity, and shared mobility.  Industry experts break down what these changes mean for innovators, individuals and society – and what might be the unintended consequences. 

Michael Granoff

Founder & Managing Partner, Maniv Mobility

Yehoshua Zlotogorski

Head of Strategic Collaboration Programs and Mobility Lead, OurCrowd

Ryan Rzepecki

CEO and Founder, JUMP Bikes

Ariella Grinberg

Innovation Manager, General Motors

Jeremy Lustman

Partner, DLA Piper

Healthcare Goes Digital: What the Future Will Look Like

Sorry, no posts matched your criteria.

Senior executives from the largest companies leading the Digital Health revolution reveal tomorrow’s tech healthcare solutions.  From breakthroughs in nutrigenomics and personalized medicine to the smart medical home and remote diagnostics and care, these experts provide a glimpse of a future that’s already begun. 

Master Class: Taking Asia from Adopter to Innovator

With a long history of leveraging Western innovations, Asia has begun ramping up its own capabilities in tech development, acquiring foreign companies to incorporate their R&D, and exporting the model to foreign markets.  Leaders in business, tech and investing provide enlightening tutorials that will be a prerequisite to understanding and participating in the Asia phenomenon. 

Deborah Weinswig

Managing Director, Fung Global Retail & Technology

Professor Bo Ji

Chief Representative for Europe and Assistant Dean, Cheung Kong Graduate School of Business

Janet Young

Managing Director, Head Group Channels & Digitalization, UOB

Roland Wee

Managing Director of Asian Operations, OurCrowd

Saving a $10 Trillion Business: Are Startups the Answer to Agriculture’s Problems?

From unpredictable weather systems and depleted soil to starving populations and the demand for designer produce, agriculture is under pressure as never before.  AgTech experts from across the ecosystem talk about the incredible potential and daunting limitations of innovation to solve the world’s food production challenges. 

 

Arama Kukutai

Partner and Co-founder, Finistere Ventures

Tomer Tzach

CEO, CropX Technologies LTD

Ofir Schlam

CEO & Co-founder, Taranis

Josh Hofheimer

Agribusiness and Technology Transactions Attorney, Sidley Austin LLP

Investor Skills Track: Investing Bootcamp

An extraordinary opportunity for investors and entrepreneurs to learn from OurCrowd professionals the basics of startup investing, how OurCrowd facilitates it, and how the funding process works.

Learn the fundamentals of investing in private companies, from valuations and term sheet essentials to deal selection portfolio diversification.  

 

Meet the Startups: AR, Video, and 3D Printing

  • Edgybees – high speed augmented reality platform for multiple applications including drones and gaming   
  • Viewbix – a platform for engagement-based video with actionable insights that allows clients to quickly and easily add brand assets, interactive applications and calls to action   
  • Tech See – visual support technology that leverages mobile, machine vision, deep learning, and augmented reality to transform the technical-support experience  
  •  Elastic Media – Elastic media has created a new category of video experience tailored both to the user and their devices  
  • Nexa3D – NXV, a compact professional-grade 3D Printer that reduces printing time of larger size precision parts from hours to minutes at much lower cost
  • Nanofabrica: Using the power of 3D printing for mass micro-manufacturing

Meet the Startups: Currently Funding

  • BioCatch – innovative behavioral biometrics solution to address next generation cyber threats   
  • SiteAware – digitizes job sites into actionable 3D data with situation-aware drones, SiteAware enhances Project Monitoring and Site Management capabilities.  
  • Sense Education – a sophisticated data science product disrupting educational technology  
  • D.Day Labs: DataSense platform that helps to manage and protect valuable data assets through advanced data classification and automated policy enforcement
  • enVerid – revolutionary air treatment technology that significantly reduces the need to replace inside air with vast amounts of outside air, thereby cutting costs drastically  
  • Zebra – provides humanity with automated, accurate, and timely medical image diagnoses via a range of proprietary algorithms   

Fund Manager Presentations

11:40 – 12:00

Networking Break

12:00 – 12:50

Breakout Sessions

Demo Theater: No Pitches, Just Wow

A lineup of the coolest, most eye-popping technologies from leading-edge startups. Live demonstrations by the innovators themselves, unique audience participation.

  • Innoviz will demo its cutting-edge sensor in real time. A lucky few audience members will get to experience a car’s-eye view of the road from tomorrow’s autonomous vehicle.
  • NSLComm will bring an actual satellite and demonstrate its breakthrough satellite antenna deploying onstage.
  • Biocatch will demo a cell phone transaction without passwords or fingerprint scanners. Audience members will be challenged to try to fool the foolproof system.
  • Nexa3D will demonstrate its next-gen 3D printing, powered by proprietary Lubricant Sublayer Photo-curing technology, which reduces printing cycles from hours to minutes. Witness something extraordinary being created before your eyes.
  • uBeam will demo its wireless charging system that works via ultrasound.
  • Briefcam will demo its video synopsis technology, which is already being widely used in surveillance, forensics and security. Days of video footage are compressed into minutes, so significant images and patterns can be recognized and analyzed.

Meredith Perry

CEO & Founder, uBeam

Omer David Keilaf

CEO & Co-founder, Innoviz Technologies

Audrey Jacobs

Partner, Investor Relations, USA, OurCrowd

Daniel Rockberger

Co-founder and Chief Engineer, NSL Comm

Frances Zelazny

VP of Marketing, BioCatch

Daniel Shkedi

Product Marketing Manager, Biocatch

Dr. Izhar D. Medalsy

Chief Product Officer, Nexa3D

Killer Robots and Mutant Children: How To Keep Next-Gen Tech from Destroying Us

Gene tinkering, AI profiling, embedded hacking, sports cheating – advances in technology are creating unprecedented hazards and new moral dilemmas. A panel of leading thinkers and doers in high tech, industry, and academia debates what can – and should – be done before it’s too late. 

Christopher M. Longo

Executive Vice President, Chief Operating Officer, AmTrust Financial Services

Intelligent Artificial Intelligence: Fireside Chat on What It Takes To Develop, Grow and Invest in AI

Michael Radwin, Director, Artificial Intelligence & Machine Learning, Intuit, and Jeff Herbst, Vice President of Business Development, Nvidia, will each discuss aspects of the art and science in taking machine learning from idea to product to market.  Veteran investor and inventor Avi Reichental moderates both chats. 

Avi Reichental

General Partner, Cognitiv Ventures

Michael Radwin

Director, AI & Machine Learning, Intuit

Jeff Herbst

VP, Business Development, Nvidia

10 Tough Questions for Venture Fund Managers

Sorry, no posts matched your criteria.

The things you always wanted to ask the masters of venture capital – and the things you didn’t know you needed to ask.  From optimal deal size and the secret weapons for sourcing to cryptomania and #MeToo, top fund managers get put under the microscope.   

Investor Skills Track: Introduction to OurCrowd

Sorry, no posts matched your criteria.

Investor Skills Track 

An extraordinary opportunity for investors and entrepreneurs to learn from OurCrowd professionals the basics of startup investing, how OurCrowd facilitates it, and how the funding process works. 

Learn how to put your money to work through a robust and diverse platform for startup investing, including an overview of OurCrowd’s organization, process, and online tools. 

Meet the Startups: Marketplace & E-commerce

  • Bizzabo – reinvents conferences by bringing online tools to offline events   
  • Missbees – mobile app that brings beauty specialists, on-demand, to the door of the busy modern woman   
  • Freightos – online marketplace that provides instant freight quotes and freight rate management for importers, exporters, forwarders, and shippers   
  • ProoV- pilot-as-a-service platform that streamlines proof-of-concept testing between corporations and startups   
  • Influitive – The pioneer in the B2B advocate marketing space 
  • Credifi – big data platform serving the commercial real estate finance market   

Meet the Startups: Enterprise Solutions & Hardware

  • Corephotonics – optical mobile camera technology that combines two images into a single crisp image with 5x-zoom capacity
  • Nanorep- machine agent that interacts with customers, drastically cutting call center volume and costs   
  • Tomobox: understanding your customer chats. Easily.  
  • VocalZoom – enables voice recognition in any noisy environment   
  • Consumer Physics – pocket-sized molecular sensor, known as “Google for matter,” that identifies the chemical makeup of anything in the physical world   
  • Unispectral- developing miniature, low-cost hyperspectral digital imaging MEMS sensors for disruptive smartphone camera applications that combine image capture, computer vision, and spectroscopy.   

Meet the Startups: Data, Security, GreenTech & AgTech

  • Centaur- full-stack IoT provider of solutions that enhance the quality and safety of stored agricultural products  
  • CropX – app-operated sensor system that optimizes crop irrigation and fertilization   
  • Taranis- hyper-local weather forecasting and predictive analytics for farmers that optimizes crop-loss management   
  • OZONE- data protection for any file on any device   
  • Panorama – business intelligence software (Necto) that enables any business user to create high quality dashboards without any coding background required  
  • Morphisec – cyber solution that outsmarts hackers by morphing programs and making them invisible   

12:50 – 13:50

Lunch & Networking

13:50 – 15:00

Mid-Day Plenary: “Investing for Tomorrow”

Greetings from Israel’s Chief Scientist

A preview of the Israel Innovation Authority’s plans to leverage the global digital revolution for long-term growth and prosperity.

Dr. Ami Appelbaum

Chief Scientist and the Chairman of the Board of Israel Innovation Authority (IIA)

Top Ten Tech Trends for 2018

What’s going to be hot, disruptive, and actionable in the coming year. A highly anticipated presentation by senior OurCrowd investing leaders, including a look back to see if 2017’s predictions hit the mark.

Eli Nir

Senior Investment Partner, OurCrowd

Stav Erez

Partner and EVP Business Development, OurCrowd Innovation Labs

Tomorrow’s Investments Today: A Look at the Most Innovative Ways to Invest in Startups

From unprecedented access to individual companies to deal-by-deal options to funds across sectors and life-stages, OurCrowd reveals strategies and offerings that further democratize and personalize venture capital.

Horst Bente

Investor

Avi Reichental

General Partner, Cognitiv Ventures

Eduardo Shoval

General Partner, OurCrowd First

Yori Nelken

General Partner, Cognitiv Ventures

Ran Oz

CEO & Co-founder, Equity X

Alan Weisleder

Partner and Executive Vice President, Investor Relations, OurCrowd

How Startups Save the World: Three Incredible Stories of Life-Changing Tech in Action

The potential for startup technology to disrupt industries and societies is already a truism.  But three dramatic and inspiring case studies – drones locating flood victims, AI hunting down a predator, and scanning technology reversing spinal injuries – demonstrate the power to make a real difference in our daily lives.

Matthew Kalman

Middle East Correspondent, Bloomberg BNA

15:00 – 15:20

Networking Break

15:20 – 16:10

Breakout Sessions

The OurCrowd Hackathon: Crowdcreating a Startup

This year, the legendary Hackathon will be the launch event of Labs02, Jerusalem’s new startup incubator, and it has a totally new spin: crowdsourcing the commercialization of new technologies. Hebrew University, one of OurCrowd’s partners in Labs02, will supply three technologies from its researchers and the crowd will compete to identify the best uses of each.  The winning idea will be developed into an actual startup!

Blockchain, Bubbles, and BS: Live Debate on What’s Real and What Isn’t About This Weird Technology

Guy Corem of DAG Labs and Haim Pinto, Head of FinTech and Business Development at Bank Hapoalim, square off on the pros, cons and consequences of blockchain technology.  Is it secure, scalable, inevitable?  Is it the biggest boom of 21st century tech – or the biggest bust?  And what is it, anyway? 

Guy Corem

CEO & Co-founder, DAGlabs

The World (of Corporate Innovation) Is Flat

The masters of innovation at some of the most advanced companies in the world reveal how new models are making technology origination, venture development and deployment more accessible – even as it gets more complicated.  A chance to hear from the source how startups can plug in. 

Leonard Brody

President, Clarity Digital Group, Co-Founder, GrowLab

Laly David

Business Development Partner, OurCrowd

Vijay Anand

SVP, Intuit Global Development Centers

Shachar Tal

Co-founder, Loginno

Ido Fishler

Business Development Lead, SAP

Dr. Michal Vakrat Wolkin

Israeli Representative, Head of Corporate Investments and Innovation, Lear

Ramona Lieberoff

COO, Innogy Innovation Hub

A Digital Disruption Case Study: Insurance Gets Blown Up and Rebuilt

Five experts provide an inside look at a single vertical to illustrate how one industry is being disrupted from top to bottom.  Insurance – long considered one of the most staid and stable of industries – is being rethought and recreated, in every area from automotive to digital health to cybersecurity and beyond.  

Dorel Blitz

Head of Fintech, KPMG Israel

Michael Lebor

Chief Marketing Officer, AmTrust Financial Services

Daniel Schreiber

CEO & Co-founder, Lemonade Inc.

Pitch the Press: How To Become a Media Tech Star

Senior journalists from some of the world’s most influential media organizations reveal what piques their interest and gets them to write for their audiences of millions.  Startup CEOs will vie for the chance to tell their stories and get schooled in what they’re doing wrong and what they could do right.  If you’ve ever scratched your head at what makes it to the newsfeed, this is the session for you. 

  • Stewart Rogers, Analyst-at-Large, VentureBeat
  • Lydia Dishman, Journalist, Fast Company
  • Frederic Lardinois, Writer, TechCrunch
  • Constance Gustke, Contributing Writer, CNBC.com and New York Times

Constance Gustke

Contributing Writer, CNBC.com and New York Times

Investor Skills Track: Understanding OurCrowd Deal Flow

An extraordinary opportunity for investors and entrepreneurs to learn from OurCrowd professionals the basics of startup investing, how OurCrowd facilitates it, and how the funding process works. 

 A user-friendly walk through the heart of startup investing for entrepreneurs, including investment criteria, how to raise money, and how to fund.  

Constance Gustke

Contributing Writer, CNBC.com and New York Times

Meet the Startups: Mobility, Communications, IoT

  • NSLComm – applying nano-satellites expertise to send expandable antennas in space to allow over ten times the bandwidth of traditional models
  • Arbe Robotics – bringing to market a new type of radar system enabling the advancement of high-level vehicular autonomy   
  • Innoviz – enabling autonomous cars with solid state LiDAR sensors   
  • Celeno – fabless semiconductor company developing components and subsystems for high performance carrier-class Wi-Fi systems for premium multi-service networks   
  • Loginno: creating the new Internet-of-Logistics by equipping existing and new fleets of shipping containers with patent-protected IoT “brains”, thus enabling sales of digital services to the entire logistics chain

Meet the Startups: MedTech

  • BrainQ – non-invasive technology to treat a range of neurological pathologies, using proprietary algorithms to create tailored electromagnetic fields which target patients’ impaired neural networks to repair neural connectivity and enhance natural rehabilitation  
  • DreadMed Diabetes – developers of a next-generation machine learning solution for diabetes management and decision support   
  • KolGene – advanced software platform that connects clinicians with a wide range of genetic labs worldwide  
  • Sight Diagnostics – low-cost malaria and CBC diagnostics through computer vision that is both rapid and accurate   
  • MedAware – big data analytics and machine learning that enables healthcare providers and pharmacy chains to identify and eliminate prescription errors  
  • Intendu – First adaptive motion-interaction brain rehabilitation platform enabling at-home therapy 

16:10 – 16:30

Networking Break

16:30 – 17:45

Closing Plenary: “TEK Talks”

TEK Talks

Educational, entertaining and inspiring presentations from the most interesting, high-profile figures in the industry and beyond.  A can’t-miss session for Summit attendees.

Jon Medved

OurCrowd, CEO & Founder

Tsutomu Wakitani

Chief Operating Officer, Honda R&D Center-X

Sir Ronald Cohen

Chairman, The Portland Trust and the Social Impact Investment Taskforce

Daniel Schreiber

CEO & Co-founder, Lemonade Inc.

Matthew Kalman

Middle East Correspondent, Bloomberg BNA

Eldad Postan

Director, Business Development, OurCrowd

17:45

Post-Summit Party

FashionTech Plaza 

Summit attendees will find themselves strolling down a boulevard in Italy, with cobblestones and traditional forged metal streetlamps, and store display “windows” that are LED screens featuring the latest tech from major fashion brands, as well as exhibitors demonstrating the most stylish startup FashionTech in the world. Sponsored by Intesa Sanpaolo, programming may include a fashion show and interactive events. Cappuccino will be served, of course. 

Hands-On Tech Demos

Throughout the venue, attendees will have the chance to interact with some of the coolest technologies on the market – or not yet on the market. From virtual reality to medical diagnostic devices to consumer products, this will be a chance to personally experience the future.

Startup CEO and Funds Presentations 

In two dedicated venues, the entrepreneurs behind the most exciting tech startups and the managers of the most innovative funds anywhere will present updates on their companies throughout the day. 

Robotics Alley 

Take a walk through the intersection of engineering and awesome, as some of the most advanced robotics technology in the world will be on display in an immersive futuristic setting.  Sponsored by Honda, Robotics Alley will showcase its latest innovations in the field, straight from their rollout at CES.  Seven startups will demo their own devices and designs that push the edges of invention. 

Doctor’s Office of the Future 

Experience the healthcare of tomorrow, as eight cutting-edge MedTech and Digital Health startups provide attendees with a chance to interact with amazing diagnostic technologies.  Attendees can have their blood glucose checked, map their neural activity, get a telehealth physical exam, and much much more.  Come get wowed and get healthy. 

Micro-Drone Racing  

In a dazzling demo of pure fun, professional pilots will put 100mm micro-drones through their paces on a 3D race track.  A dedicated area with floor-to-ceiling windows will allow attendees maximum viewing of the action, along with live streaming screens for a drone’s eye view, and color commentary.

Pitch the Crowd 

A series of on-the-spot presentations throughout the venue bring the speakers and the content of the Summit right to the attendees. 

Pitch the Crowd: AmTrust 

In a special presentation at the AmTrust booth, executives from one of the largest property and casualty insurers in the world will tell the crowd why the company is expanding its presence in the Startup Nation and how entrepreneurs can best approach and work with the company.

Pitch the Crowd: FashionTech Startups 

In the FashionTech Plaza hosted by Intesa Sanpaolo, strolling attendees will have the chance to hear from the founders of from some of the most intriguing startups in the sector.  From data analytics and social media tools to 3D printing and supply chain modernization, a chance to hear how the $2.4 trillion fashion industry is being remodeled at the cross-section of innovation and creativity.

Post-Summit Party

Let loose at the epic OurCrowd post-Summit party, featuring international superstar DJ Eran Barnea, Israeli craft beer and a whole bunch of surprises. Don’t miss it!

Hands-On Tech Demos

Throughout the venue, attendees will have the chance to interact with some of the coolest technologies on the market – or not yet on the market.  From virtual reality to medical diagnostic devices to consumer products, this will be a chance to personally experience the future.

Startup CEO Presentations and One-on-One Meetings

The people behind the most exciting breakthrough startups will present updates on their companies throughout the day, followed by opportunities for investors to meet them in one-on-one meetings.

08:15 – 09:00

Registration with Coffee

Epicurei mea et mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui purto zril laoreet. Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est. Eos ei nisl graecis, vix aperiri consequat an. Eius lorem tincidunt vix at, vel pertinax sensibus id errorp haedrum torqua.

09:15 – 10:30

Conference theme one

Mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui purto zril laoreet. Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est.   Eos ei nisl graecis, vix aperiri consequat an. Eius lorem tincidunt vix at, vel pertinax sensibus id, error epicurei mea et.

11:30 – 15:30

Conference theme two

Detraxit periculis ex, nihil expetendis in mei lienum phaedrum torquatos nec eu, .  Eius lorem tincidunt vix at, vel pertinax sensibus id, error epicurei mea et. Mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui purto zril laoreet. Mei an pericula euripidis, hinc partem ei est. Eos ei nisl graecis, vix aperiri consequat an facilisis urban .

15:40 – 16:30

Conference theme three

Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est. Eos ei nisl graecis, vix aperiri consequat an. Eius lorem tincidunt vix at, vel pertinax sensibus id, error epicurei mea et. Mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui purto zril laoreet.

08:15 – 09:00

Registration with Coffee

Epicurei mea et mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui purto zril laoreet. Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est. Eos ei nisl graecis, vix aperiri consequat an. Eius lorem tincidunt vix at, vel pertinax sensibus id errorp haedrum torqua.

09:15 – 10:30

Conference theme one

Mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui purto zril laoreet. Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est.   Eos ei nisl graecis, vix aperiri consequat an. Eius lorem tincidunt vix at, vel pertinax sensibus id, error epicurei mea et.

11:30 – 15:30

Conference theme two

Detraxit periculis ex, nihil expetendis in mei lienum phaedrum torquatos nec eu, .  Eius lorem tincidunt vix at, vel pertinax sensibus id, error epicurei mea et. Mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui purto zril laoreet. Mei an pericula euripidis, hinc partem ei est. Eos ei nisl graecis, vix aperiri consequat an facilisis urban .

15:40 – 16:30

Conference theme three

Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est. Eos ei nisl graecis, vix aperiri consequat an. Eius lorem tincidunt vix at, vel pertinax sensibus id, error epicurei mea et. Mea facilisis urbanitas moderatius id. Vis ei rationibus definiebas, eu qui purto zril laoreet.