Alex is the Co-founder and CEO of FUTURING UP, a digital platform-based AI for building a personal future through human counseling. The company grew out of the Hackaveret Business & Social Accelerator- a foundation of JDC Israel and the National Insurance Institute of Israel.
Alex is a core part of the FUTURING UP’s strategic team and directs the company’s development of the unique concept model and algorithm in the field of HR Analytics. He was also responsible for leading the pre-seed and seed investment rounds, finalizing FUTURING UP’s business plan, and launching the go to market strategy.
Alex, holds an MA in Gerontology from the University of Haifa, an MBA in Marketing from The University of Manchester and a BA in Economics and Accounting from Ben -Gurion University in Beer Sheva. He previously held senior management positions in financial institutions for over 20 years, including Senior VP and Director of Business at Clal Insurance Group, Member of the Board of Atudot- Clal Pension Fund, VP and Marketing Director at Migdal Insurance Group. Alex served in the Israel Defense Forces where he retired at the rank of Captain in the Armored Corps.
Outside of work, Alex lecturers at the Faculty of Business Administration- The College of Management, a course titled: “Economics of Longevity and Psychology of Aging and Retirement”. He lives in Israel, grew up in Buenos Aires where he maintains his life-long support for the Argentinean National Football team.