FC Barcelona has an eye for Israeli sports tech innovation, according to Marta Plana, director of Barça Innovation Hub, who spoke to CTech reporter Adi Pick at the OurCrowd Summit in Jerusalem about what the hub is looking for.

The Barça Innovation Hub was founded two years ago, and deals with sports other than just football, Plana said.

“We don’t invest in startups but we present them to others,” she said.

For more interviews and stories from the OurCrowd Summit 2020, click here.

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